wellness
trends
GLOBAL WELLNESS SUMMIT
2024 WELLNESS TRENDS
(MIAMI)
01
Climate Adaptive Wellness
A wave of innovations that can cool or bodies, homes, and cities.
A wide reaching impact across architecture and design, spa, fashion, wearables, beauty, and even wellness travel.
02
The Power of the Pilgrimage
Record number of new and revitalized pilgrimage trails worldwide, luring generations to experience the most ancient, slow and spiritual form of travel.
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Savvy resorts en corporate programs and journeys between sacred sites, participation of religious services such as meditating with monks or almsgiving, and providing access to ceremonies once attainable only after years of experience on the path to enlightenment.
03
From Manning Up to Owning Up
A rise in social and emotional wellness for men to help connect themselves and each other, from dedicated retreats to apps. (where previous focus has been mainly on women)
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“Softer” forms of wellness will serve as a much needed catalyst for male connections.
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Social and emotional wellness offerings for men will become more nuanced, more evenly distributed across all stages of life and more global.
04
The Rise of Postpartum
(& hopefully menopause)
More comprehensive care is here, taking new direction.
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PP rates are on the rise globally, governments and corporations are taking action, while new apps are addressing the mental health of new parents (Mavida Health), offering a whole site of therapy and counseling.
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Wellness consumer goods market exploded with options, from PP skincare to supplements, while brands are also distinguishing sexual wellness post-birth.
05
Longevity has Longevity
Speed at which longevity has seized the biotech health and wellness spaces this year is astounding.
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Branded as a new industry pillar – “the obsession with longevity and health span will continue to impact everything, from travel to tech to fitness in 2024.”
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For example, more high-end gyms (Saint Haven), becoming full-blown longevity clinics, offering work-ups (preventative diagnostic testing, scans, etc), along with their work-outs.
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If wellness resorts have been more about “soul” than scan and stem cells, now a growing number are becoming highly medical longevity destinations.
07
Sports Finds It's Footing in Hospitality
After decades of fitness meaning lonely, solo sessions at the gym, more people are embracing social, empowering sports.
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More want to train like near-elite athletes.
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Elite athletes also want hospitality destinations that completely support their well-being and training.
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Hospitality destinations are finally answering the “sports” call with everything from pro trainers to pro-level facilities.
09
A New Multi-Sensory, Immersive Arts of Wellness
If experiencing arts has been a passive experience, a new wave of experiences art museums, resorts, and public spaces, powered by tech like generative AI and spatial sound, are turning art into a deeply multisensory, immersive experience, expressly designed to boost your mental well-being.
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Museums, hotels, and spas are en corporations more and more multisensory art experiences, prioritizing wellness as the integrated offering.
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Becoming incredibly widespread in public places.
As the adoption of wearable technologies have become widespread, generative artworks will become even more hyper-personalized, participatory and therapeutically effective.
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Adaptive art will continue to take hold and push the boundaries of what sensory immersion and art as wellness can mean.
06
A Wellness Check for Weightless Drugs
Wellness industry shaken up with Big Pharma’s new GLP-1 inhibiting weight loss drugs, the Ozempics and Monjaros. They upended traditional behavior-change approaches to weight loss, recasting weight loss as a matter of biology rather than psychology and “willpower”.
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GWS predicts going forward, the wellness world will provide more integrative, whole health weight loss approaches, creating “wellness companion” programs for drug-takers.
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The future: evidence-based methods that could help people off these drugs and that specifically improve their health while on them.
08
The Home as High-Tech Health Hub
Wellness focused homes have been a mega trend for years, with big focus on amenities like meditation rooms and cold plunge pools.
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Now homes, and even cities, are becoming high-tech, multifaceted health hubs.
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The shift is unprecedented, invoking everything from the rise in medical grade health-monitoring systems, to smart furnishings that adjust in real time to individual well-being needs.
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Post pandemic era marked by increased time spent at home, brought health at home in to bold new directions.
10
Under the Radar
To work harder at destigmatizing mental health issues and at creating new solutions, given the skyrocketing global rates of mental unwellness.
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Some fear worldwide struggling with mental health.
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Lowering age limits in wellness centers and spas, allows more to benefit from evidence-based healing treatments and properties like Quatar’s Zulfal Wellness Resort have already risen to the occasion.
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Governments embracing more innovative, powerful wellness polices.
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“Un-GDP” – more governments are moving beyond money focused in favor of quality of life metrics to gauge national well-being.
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The crucial role policy must play in protecting lives and health of those who will be born 50 years from now.
SCIENCE AND DATA BACKED FUTURE OF WELLNESS
​The latest future of wellness survey finds that consumers are taking greater control over their health-and expect companies to provide effective, science-backed solutions.
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Rather than trusting fads like cold plunges and celery juice, consumers are asking what science says about these trends, their credibility, and whether they are data based or just popular. With the wellness market reaching $480 billion and growing at the rapid rate of 5-10 percent annually, eighty-two percent of US consumers now consider wellness a top or important priority in their everyday lives.
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Gen Z and millennial consumers are now purchasing more wellness products than other generations.​​
McKinsey & Company
According to a survey conducted by McKinsey & Company in 2023, these 5 trends are shaping the consumer health and wellness space in 2024, and 58% of the respondents said they are prioritizing wellness more today than a year ago.
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Health at Home
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A new era for bio monitoring and wearables
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Personalization’s gen AI boost
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Clinical over clean
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The rise of the doctor recommendation
McKinsey & Company research indicates several pockets of growth in the wellness space are emerging, and increasing consumer interest, technological breakthroughs, product innovation, and an increase in chronic illnesses have catalyzed growth in these areas.
Women’s Health
Healthy Aging
Weight Management
In-Person Fitness
Gut Health
Sexual Health
Sleep​
“As consumers take more control over their health outcomes, they are looking for data-backed accessible products and services that empower them to do so. Companies that can help consumers make sense of this data and deliver solutions that are personalized, relevant, and rooted in science will be best positioned to succeed. (McKinsey & Company, 2024)
By Allaya Cooks-Campbell
​​What is Wellness?
Wellness is different things to different people, and for good reason.
Wellness is a holistic conversation. It involves six different dimensions: emotional, occupational, physical, social, intellectual, and spiritual.
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Wellness is something we actively engage in. It’s not simply a state of being, but the pursuit of health in all these areas. When we practice healthy habits on a regular basis we’re pursing wellness. These include emotional, physical, social, mental, spiritual, and financial habits. As well as those in our career.
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How has wellness been affected by COVID-19?
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The business of wellness is one of the most profitable in the world, generating over $4.5 trillion per year. Most of this market fell flat during the pandemic. COVID disrupted millions of routines. At-home workforce increased from 20%-70% overnight. This eliminated commutes and disrupted sleep routines.
But the COVID-19 pandemic fueled a wellness revolution. Many had to review our understanding of wellness and find creative ways to achieve it in the absence of our usual haunts. With unlimited time at home, we were given the opportunity to reflect on what was important to us. We looked for new ways to support our mental and physical wellbeing, and develop new habits that are now lasting as we create the “new normal”.
22 Popular Wellness Trends to Try:
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Touchless Spas
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Virtual Fitness
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Immune Health
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Breathwork
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Mindful Eating
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Sleep Hygiene
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Upcycling Food
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Functional Foods
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Mental Fitness
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Meditation Apps
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Self Pleasure
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Virtual Hangouts
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Outdoor Activities
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Cozy & Casual Chic
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Tracking Stress
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Digital Healthcare
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Adaptogens
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Cooking
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Gentler Workouts
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Declutterring & Decorating
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Travel
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Financial Wellness​​
